a new voice
in Philly
"Rachel showcases the nuances of our work in a creative, thoughtful, and meaningful way. We’ve most admired Rachel’s ability to take a small idea and bring it to life--even better than we’d imagined. As our thought partner, she brings compassion and a critical lens we appreciate. We can’t speak highly enough of Rachel’s work and her enthusiasm in supporting our organization."
When Cambridge Innovation Center entered the Philadelphia market in 2018, it faced several challenges, including integration into a proud market that was highly competitive with its home base of Boston. Through a series of carefully crafted blog posts and media relations placements, Making Headlines has helped CIC and its local leadership build its voice as a thought leader around topics of great importance in Philadelphia, such as DEI and the lack of a talent pipeline.
Focusing on CIC’s social impact agenda, we’ve developed a portfolio of writing highlighting the firm’s innovative solutions to age-old regional problems.
Each blog post features an interview format, which allows us to draw upon the authentic voices of CIC leaders, those impacted by the firm’s programming and the firm’s allies—most of whom are native Philadelphians—to highlight how CIC is making a difference in the region and creating solutions specifically for this market.
Through alliances with area nonprofit, government, media and enterprise leaders, we amplify the reach of these posts, adding credibility to CIC’s words and securing CIC's position in Philly.
writing with a mission
"Working with Rachel has been vital to our mission of advancing our expertise with schools and families near and far."
HMS School for Children with Cerebral Palsy educates children from across the U.S. with severe neuromuscular disabilities. HMS can only serve a limited number of children and is committed to being a resource to the larger cerebral palsy community. Making Headlines supports this mission by crafting educational articles for the ezine, Exceptional Parent.
Filled with photos and relatable stories of HMS students, these articles provide families, educators and practitioners who work with exceptional children with insight into state-of-the-art treatment modalities related to movement, feeding and education.
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Written in simple language and often including step-by-step instructions, these articles offer applicable guidance for caring for and working with a young person with cerebral palsy outside of the specialized HMS setting.
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By providing regular content to the leading publication for families and caregivers of children with significant disabilities, HMS positions itself as a thought leader, while fulfilling its mission of guiding families and caregivers.